Zipparah Tafari (aka Mr. Zip) from Manchester not only provided the Britain’s Got Talent viewing public with good Saturday night entertainment, he also gave the nation a masterclass in self belief, and a lesson in how to create a ‘STICKY’ idea and market it with the combined power of one of the biggest shows on television & social media.
Watching Mr. Zip reminded me of the ‘SUCCES(S)’ formula Chip & Dan Heath shared in their book ‘Made to Stick: Why some ideas survive and others die’
Their formula for creating lasting sticky ideas was summed up using the acronym SUCCES(S):
Simple , find the core of any idea
Unexpected , grab people’s attention by surprising them
Concrete , make sure an idea can be grasped and remembered later
Credible , give an idea believability
Emotional , help people see the importance of an idea
Stories , empower people to use an idea through narrative
Hats off to Mr. Zip. That song is stuck in my head; and looking at Mr.Zip’s You Tube profile and twitter hashtag – he has definitely gone viral! Check out the video below.
You can follow Mr. Zip at https://twitter.com/zippatafari