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Where Me Keys? Where Me Phone?

Zipparah Tafari (aka Mr. Zip) from Manchester not only provided the Britain’s Got Talent viewing public with good Saturday night entertainment, he also gave the nation a masterclass in self belief, and a lesson in how to create a ‘STICKY’ idea and market it with the combined power of one of the biggest shows on television & social media.

Watching Mr. Zip reminded me of the ‘SUCCES(S)’ formula Chip & Dan Heath shared in their book ‘Made to Stick: Why some ideas survive and others die’

Their formula for creating lasting sticky ideas was summed up using the acronym SUCCES(S):

Simple , find the core of any idea
Unexpected , grab people’s attention by surprising them
Concrete , make sure an idea can be grasped and remembered later
Credible , give an idea believability
Emotional , help people see the importance of an idea
Stories , empower people to use an idea through narrative

Hats off to Mr. Zip. That song is stuck in my head; and looking at Mr.Zip’s You Tube profile and twitter hashtag – he has definitely gone viral! Check out the video below.

You can follow Mr. Zip at https://twitter.com/zippatafari