A friend sent me an email today with a presentation they thought I’d be interested in. They were right. I was interested in it. I guess they knew I would like it because they know me, and from our conversations they know what I like. This is the simple power of communicating through social media and ‘word of mouth’ (network) marketing…
- Sharing knowledge with the intent to help
- Knowing which friends care about want
- Enabling someone to be better at something they care about
- Giving a free experience
- Using digital media to enable the message to travel QUICKLY
It was definitely an emotionally intelligent business decision.
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