My Secret Idea Weapon

Speaking to a business affliate and friend this morning, he was telling me about a new digital magazine he was planning to launch in his spare time, following an idea he had after watching Jonathan Ross Friday night show with P.Diddy.

Three things struck me.

  • One, it always amazes me how two people can watch the same thing and have two totally different experiences.
  • Secondly, how with the aid of technology and creative development you can turn an idea into a digital reality in a fraction of the time it takes in traditional media
  • Lastly, how often we have the tools we need under our nose and because the solution is so simple we are blind to it.

As my friend talked, I realised that once you aren’t afraid of putting in some work, nothing is too good to be true – it just may seem too simple to be the perfect solution.

Today I realised my K.I.S.S (Keep It Simple, Stupid) secret idea weapon of this year is my friend the e-publishing solution developer.

I guess the secrets out…