Speaking to a business affliate and friend this morning, he was telling me about a new digital magazine he was planning to launch in his spare time, following an idea he had after watching Jonathan Ross Friday night show with P.Diddy.
Three things struck me.
- One, it always amazes me how two people can watch the same thing and have two totally different experiences.
- Secondly, how with the aid of technology and creative development you can turn an idea into a digital reality in a fraction of the time it takes in traditional media
- Lastly, how often we have the tools we need under our nose and because the solution is so simple we are blind to it.
As my friend talked, I realised that once you aren’t afraid of putting in some work, nothing is too good to be true – it just may seem too simple to be the perfect solution.
I guess the secrets out…